Personalized maps are effective in direct marketing because they connect with the human need for context and perspective. For years savvy print and marketing service providers have turned to locr for geomarketing solutions to create the “mail momentum” that gets their customers attention and engages them with the content. But what is it that makes personalized maps so effective whenever location matters in your marketing campaign?
Why Personalized Maps Work in Marketing
Let’s hear from Heidi Tolliver-Walker who wrote an article for WhatTheyThink featuring the question of why Personalized Mapping works. In the article she describes a study conducted in a college psychology class:
Tolliver-Walker comes to the conclusion that the affinity that personalized maps create with a location is part of what makes them so successful in direct marketing. There are countless research and studies that come to the same conclusion.
Now that we are agreed on the positive effect of personalized maps on marketing, what makes locr’s maps so special in particular?
The Unique Advantage of locr Maps
Profit from locr’s longtime experience in the print industry and use personalized maps that are designed specifically to meet your customers’ goals for their marketing campaigns! At locr, our maps are designed to ensure the level of engagement needed to support a successful marketing campaign.
Our longtime experience helps us to help you. Together we’ll find the right map style for your marketing campaign and make sure your address lists are up-to-date. We’re happy to share our industry knowledge with you to ensure your customer ends up with a high quality marketing campaign and excellent results.