2020 is drawing to a close, and most of us are not sad to see it go. What started as a year of opportunity in a robust economy ended with many of us trying to stay healthy while reworking our business strategies in this unprecedented time.
The pandemic has brought significant changes to the print market. According to experts like Marco Boer, VP of IT Strategies, these changes may be permanent. He notes that print buyers are only buying what they need during the pandemic, avoiding investments in large print runs. In the future, this trend will likely be permanent; large print volumes will decline, replaced by smaller, personalized communications.
As we look to 2021, the promise of effective vaccines and a way out of this pandemic gives us a reason for hope. To capitalize on opportunities in the “new normal” means getting your business ready now. Is your operation ready to handle shorter runs of personalized communications? How about your clients? Are they prepared to open up and get back to normal?
To help you in your recovery planning, we’ve prepared this helpful toolkit to guide you and your clients back on track. In the year ahead, we’ll share more news, tips, and resources to support you along the journey of recovery.
In the meantime, we wish you a safe holiday full of joy and happiness.
