GEOmarketing Infographic | locr GEOservices & MAPS

GEOMARKETING CONNECTS PEOPLE TO PLACES

71% of all consumers say
that they prefer marketing
and advertising that has
been tailored to their
personal preferences.

Source: https://www.marketingdive.com/news/
study-71-of-consumers-prefer-personalized-ads/418831/

GENERATE VALUABLE DATA FOR MARKETING PLANNING

51% of people prefer
direct mail from local shops

Source: https://www.inkondapaper.com/direct-mail-wins/

LOCATE TARGET GROUPS BASED
ON DISTANCES AND DRIVING TIMES

24% Response Rate:
A local restaurant chain used
geomarketing in a direct mail
campaign to draw customers
to a new location.

Source: http://maps.locr.com/en/blog/case-study/mcnellies_case_study.html

TRACK YOUR RESPONSE RATES

1 in 4 customers redeem
coupons from local businesses
they receive in the mail

EMPHASIZE HOW NEAR YOU ARE TO YOUR CUSTOMERS

44% of respondents were willing
to give up information including
name,address or email address
in order to get more personalized
advertising.

Source: https://prosperousim.com/Articles/
5-local-marketing-stats-that-is-affecting-your-business-right-now/