One QR Code, Personalized Maps for Every Customer

QR codes were invented in 1994, and today they are a part of everyday life. We use them to download apps, save contact information, book a table at our favorite restaurant, and much more. They can be scanned anywhere using a mobile device, connecting physical marketing material with digital content. Personalized QR codes also allow you to track results and gain insights for more effective marketing campaigns.

We took this concept one step further and developed a new solution that provides personalized, relevant content from a single QR code. locrFINDER is a cross-media location finder that shows the quickest route or relevant locations near the customer’s current location. By using the location data from the customer’s mobile device, this is possible without requiring personalized QR codes.

locrFINDER is the ideal solution for offset-printed products such as posters, EDDM campaigns, packaging, door hangers, and much more. No matter where your customer scans the QR code, they will receive personalized information about where to find their nearest restaurant, healthcare provider, supermarket or other relevant destination.

The locations and routes are visualized on a map customized to match your campaign goals and corporate design. It shows exactly what is relevant to your customers, avoiding unnecessary or confusing information. Locations can also be organized into categories, making them easier to find.

locrFINDER provides valuable insights to help you improve your marketing and plan future campaigns. You can find out where your QR codes are scanned most often, which destinations are most popular, and when your target audience is most active. You receive this information along with additional data in one comprehensive report. These insights are valuable for a wide range of printed marketing materials and campaigns.