Geomarketing uses location-based data to connect people to places. Besides other forms of personalization, location-based marketing provides benefits for the customer and the marketer likewise.
Thinking of location-based marketing, many marketers think of mobile marketing e.g. getting a push notification from a store you’re just passing. But it can be much easier than that!
How does it benefit my marketing budget?
Using location-based data enables marketers to precisely define their target audience. Your customer knows best where their customers are and how far they will travel to purchase the company’s products or services. Our location-based services help you to define rules to precisely target your customer data.
Does it improve Response Rates?
Having targeted the right prospects in the right location with the right message makes your marketing far more relevant to them.
One of our customers used locr’s geomarketing solutions in a direct mail campaign.
An A/B test showed that geomarketing solutions achieved a 63% better response rate.
If location matter to your business you can now add a simple yet compelling element of personalization to your message – a personalized map.
59% of customers say that personalization influences their shopping decision
Does it require the implementation of further technology?
The answer is simple: no.
With only the name and address in a customer data you can set the ground work for high-quality personalization based on locations. We have integrations and partnerships that enable you to easily integrate locr geomarketing solutions into your workflow.
Now that you’ve scratched the surface, want to learn more about Geomarketing? Good choice!
You might want to find out how marketers use Geomarketing as their secret weapon to turn every piece of communication in a one-to-one dialogue. Or go back to the very beginning and read more about what Geomarketing exactly is! Fancy a look at the locr solutions that will help you to integrate location-based solutions to your communications? There you go.