Anyone who owns a non-electric car knows that fuel prices are up – a lot. Record high fuel costs have many Americans rethinking where they go and how they get there.
A recent survey by the American Automobile Association (AAA) reports that 59 percent of motorists said they were making changes to their driving habits or lifestyle due to the cost of gas. Some of their strategies include driving less, cutting back on shopping and dining out, and more carpooling.
How much these drives choose to cut back remains to be seen. But one thing is clear: consumers today are more concerned about how much and how far they are driving.
The Value of Location
With many consumers rethinking their time in the car, marketers need to take steps now to get – and keep – customers coming back. And that means highlighting the value of location.
A restaurant, for example, could do a direct mail to prospects within walking distance of their location. The postcard could highlight that their location is “only a short walk away” and provide a map that details the walk.
Retail is another example of a market that can promote the value of location. For example, a group of retail stores in the same geographic location could work together to create a direct mail that supports the “one-stop” shopping for all their needs. In this case, a map can be used to detail all the available shops in one geographic location.
And, with more people taking public transportation, marketers of all types can show how their location is easily accessible from train stations and bus stops.
Higher fuel prices are going to be with us for a while. But creative thinking – combined with the value of location – ensures the businesses can still thrive
To learn more about the value of location in marketing campaigns, download our White Paper: “How Personalized Maps Add Value to Your Direct Mail,” or email us at firstname.lastname@example.org.