locr is joining the HP PrintOS Marketplace to bring the value of locr’s geomarketing solutions to HP customers.
Using locr’s BATCH Tool technology, HP will add personalized maps and GEOservices to its PrintOS Marketplace. This collaboration streamlines the creation of personalized maps and enables HP users to enhance their print projects, improve customer relationships, and generate a positive return on investment.
“locr is proud to be a part of the HP PrintOS Marketplace and of the work we have done to develop our BATCH Tool technology,” says Holger Urbansky, managing director of locr. “Adding our technology to the PrintOS Marketplace expands the number of printers that can use our services to meet clients’ demands and grow their business.”
locr will debut its PrintOS product at the upcoming Dscoop Edge conference, March 24-27, 2019, in Orlando, Florida.
Capture the Opportunity
The PrintOS is a print production operating system that HP created to enable its customers to get more out of their investment in HP presses and printers. It provides knowledge and tools that advance digital printing among HP print service providers.
Two types of personalized maps will be available via the PrintOS: LOCALmaps, which show one or more locations near a recipient’s home or business address, and NAVimaps, which show the route from a recipient’s address to one or more locations.
In addition to maps, users can also access basic GEOservices functionality at the PrintOS Marketplace. GEOservices enables businesses to use location to segment and enhance their customer address list according to a variety of geo-information rules.