locr is joining the HP PrintOS Marketplace with a Geomarketing application to enable personalized maps and GEOservices using locr’s BATCH Tool technology.
Our services are among the first marketing-related services to be included in the PrintOS marketplace, giving HP customers a streamlined way to create personalized maps and add the value of location to direct mail and printed materials. locr will debut the capabilities of its PrintOS Marketplace integration at the upcoming Dscoop Edge conference, March 24-27, 2019, in Orlando, Florida.
“locr is proud to be offered on the HP PrintOS Marketplace and of the work we have done to develop our BATCH Tool technology,” says Holger Urbansky, managing director of locr. “Adding our technology to the PrintOS Marketplace expands the number of printers that will use our services to meet clients’ demands and grow their business. We look forward to working more with HP in the future.”
locr will debut its PrintOS product at the upcoming Dscoop Edge conference, March 24-27, 2019, in Orlando, Florida.
Capture the Opportunity
The PrintOS Marketplace was created to offer knowledge and tools that advance digital printing among HP print service providers. The online portal offers providers a range of production and design tools as well as services from HP and third parties, like locr. Today, over 8,000 print service providers have subscribed to HP PrintOS.
There are two types of personalized maps available via the PrintOS: LOCALmaps, which show one or more locations near a recipient’s home or business address, and NAVimaps, which show the route from a recipient’s address to one or more locations.
In addition to maps, users can also access basic GEOservices functionality at the PrintOS Marketplace. GEOservices enables businesses to use location to segment and enhance their customer address list according to a variety of geo-information rules.