Compared to digital advertising, it might sound difficult to track the opening rates and overall results of printed pieces. At the same time, print marketing is highly successful on many levels. It appeals to different senses, leaving an impression right away, won’t automatically end up in a spam folder and is instead very likely to be kept in the household.
There are several ways to find out how your print marketing campaign turned out.
REPORTS FOR OFFSET
TRY locrFINDER
Products like direct mail produced in digital print call for personalized coupon or discount codes. These will encourage more customers to visit your company or online store, and can be traced back to the exact person.
Other popular tools are PURL, temporary website addresses, and personalized QR codes. Both can lead to a variety of digital content: contact information, giveaways, event announcements, surveys, short videos, or driving directions. You will receive further customer data to refine future marketing activities.
But how about printed campaigns produced in offset? Leaflets, magazines or EDDM (door drop) without personalization elements are cost-efficient and require minimal effort to reach a broad audience. A simple option to see results are coupons to be presented at the counter. You can also encourage the recipients to engage on social media using specific hashtags, or ask them how they discovered your offer, online or in person.
A new way to find out how your non-personalized marketing piece was received is the locrFINDER, a cross media location finder. It can be added with a single QR code, identical for every customer. The current location of the customer’s device gets assigned to your nearest company locations, resulting in the quickest route displayed on a digital map. This provides personalized, relevant information for every single user, without adding any personalized response element. No digital print required! That means the opening rates won’t be tracked to an individual, but a location, allowing insights into where and when the QR code was scanned. This can reveal where your target audience is most active or identify the most promising neighborhoods for future targeting, depending on your campaign.
Ideas for an EDDM campaign using the locrFINDER can be found here:
Do you have ideas for new projects with the locrFINDER?
Feel free to use this contact form!
CONTACT
*marks required field
We will not share your contact information or personal data with any third parties. For further information please see our privacy policy.
