In recent weeks, the US government has shifted its vaccine distribution into high gear. Despite some glitches, each state is working hard to get the vaccine into the arms of the American people.
To support this effort, hospitals, walk-in clinics, public health centers, and state departments of health will need printed materials to help get patients to the right location for their vaccine.
There is now an opportunity for print providers to play their part in making this a success. Adding a personalized map to direct people to the right vaccination site gets attention, saves time, and cuts down distress.
Talk to your health care customers now and see how you can prepare personalized map campaigns to support their vaccination effort.
Healthcare and Location
When it comes to healthcare, getting patients to the right location for the right care is critical.
So when the Orthopaedics Center at the University of Chicago Medicine opened a new office in a suburban location, they wanted to ensure people knew where it was and how to get there.
The team then designed a direct mail campaign targeted at a regional demographic list of customers. To enhance the campaign’s impact, the direct mail included a personalized map detailing the route the prospect would take to get from their home to the new Center.
The results were impressive: the new practice saw a 43 percent increase in appointments in a month over month comparison.
Read more about this compelling campaign by downloading the case study.