Deutschland Card Case Study
Project Aims & Results
Very high-volume mass direct mail to millions of recipients often has very low response rates because they are not personalized and do not appeal enough to the interests of the recipients. DeutschlandCard GmbH, one of Germany’s largest multi-partner loyalty programs with 20 million members, and its partner, EDEKA AG & Co. KG, wanted to improve response by creating a personalized mailer that would be eye-catching and interesting.
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