snowy city with locr christmas tree icon

The Best Holiday Campaigns are Planned in Summer

Summer time is a low response time for most marketers. While your prospects are enjoying the sun at the beach, use the silly season to plan eye-catching campaigns for the next season! A one-to-one integrated marketing campaign that includes direct mail keeps you in front of your customers. From their experience in direct marketing, many…

locr GEOservices and Maps Heatmap Address Assignment

Geoexample

Marketers around the world are using locr GEOservices to improve their marketing campaigns. And while the name may sound complex, locr GEOservices actually gives you an easy way to improve both your mailing list and your response rates. So let’s take a closer look at what locr GEOservices are and what they can do for your campaigns. locr…

locr GEOservices and Maps Blog Image Location

Add Value To Customer Communication—With locr Geomarketing Solutions

You’ve heard that Geomarketing can help your marketing campaigns be more successful, but just how does that work in practice? We at locr have a proprietary geomarketing solution – GEOservices. GEOservices is a service that lets you improve the quality of your mailing list. The result of using GEOservices to refine your address list is…

Achieving a Positive ROMI with locr GEOservices

locr works with a national nonprofit that produces a series of mailings with offers that save their members money. One of these mailings is an offer for a smart driving course. Customers who complete the course can save money on their auto insurance. To be successful, the direct mail campaign must target people in a…

Get your marketing message heard like through a megaphone

Getting Your Story Heard

In our last post, we learned the impact that a great story has on your marketing campaigns. Now, we’ll take a look at some ideas on how to get your story heard. No matter how compelling your story is, it will need to compete with other “noise” in the marketplace to get heard. Emails, text…

locr Geomarketing Blog Post Image Geography

Why Use Storytelling in Marketing?

Marketers today are very focused on how they communicate their messages. Channels like social media, content marketing, and multi-channel communications are just some of the ways messages get shared today. But with all the focus on how we communicate, many marketers have lost sight of what makes these communications successful: a good story. A good…

Creating Relevant Marketing Campaigns

In our last post, we looked at the importance of creating relevant marketing campaigns. In this post, we’ll take a look at how you can easily create campaigns that include this type of highly personalized communication. We all talk about the importance of data. But for many marketers, the only data they have to work…

1,000 Free Maps for TFM&A Visitors

locr will be exhibiting at the TFM&A Conference, happening 25-26 February at the Olympia National in London. We invite you to come by our stand, V19, located on the second floor, one flight up from the main entrance of the conference hall. At the Conference, locr will be showcasing how our GEO-Services and personlised maps…