We always bring printed guides with maps of the surrounding area of the venue to trade shows. These are appreciated by booth visitors, as they help them find hotels or other relevant locations nearby. For this year’s drupa we cooperated with our partners and made a couple of these. This bar & restaurant guide displays…
Healthcare marketing is all about building trust and providing relevant information in a clear and efficient way. This direct mail campaign of “Texas Health” shows new movers where to find their nearest healthcare services by using engaging personalization elements. It was printed at SPC. The square folded cross mailer provides general information about “Texas Health”…
eBOOK: Print Touches: The Power of Direct Mail Personalized direct mail is a highly efficient marketing tool. Finding a printed piece of mail in your mail box is something special and instantly creates engagement. But why is direct mail so good at creating engagement? This eBook shows why people react to direct mail and what…
Follow the recommended path based on what applications you work on whether COMMERCIAL, PUBLISHING, DIRECT MARKETING, or TRANSACTIONAL. General Commercial Print Whether you produce brochures, catalogs, menus, or even more intricate projects like pharma inserts or extended content labels, HP PageWide presses are changing how printers think about digital printing. See how HP PageWide productivity…
The last drupa happened in 2016. Who would have thought that we would wait eight years until the next episode? The industry underwent massive changes. The increased online time during the pandemic years brought a revival of print advertisements and physical products. Highly effective, cost-efficient marketing methods became more important than ever. Personalized, relevant messages…
eBOOK: Crossing Channels: Crossmedia vs. Geomarketing Cross media marketing campaigns are widely used, and well received by customers throughout all industries. Traditional, innovative, online or offline: There is a big variety of media channels for creative ways to get your message heard. This eBook is dealing with the benefits of cross media campaigns and offers…
Personalized packaging and envelopes attract attention and leave an impression way before the recipient actively decides to open the product. In this case, a Swiss company added personalized maps with drinking fountains near the recipient’s home address. Every individual customer will recognize their own familiar neighborhood right away and feel personally addressed. This makes a…
Compared to digital advertising, it might sound difficult to track the opening rates and overall results of printed pieces. At the same time, print marketing is highly successful on many levels. It appeals to different senses, leaving an impression right away, won’t automatically end up in a spam folder and is instead very likely to…
You can access the locr SFTP Server via an FTP client such as Filezilla. Access via browser is not possible. Hier klicken um dise Seite auf Deutsch anzuzeigen How to connect to the server: Create “new server” via server icon on the left Protocol: “SFTP-SSH File Transfer Protocol” Server: enter “sftp.locr.com” Port: “22” Connection type:…
Find all the trade shows we will be attending this year: Dscoop Edge Indianapolis (Booth #2041): March 24-27th drupa, Düsseldorf, Germany (Booth #70F02): May 28 – June 7th PRINTING United, Las Vegas: Sept 10-12th Find all the trade shows we will be attending this year: Dscoop Edge Indianapolis (Booth #2041): March 24-27th drupa, Düsseldorf, Germany (Booth #70F02): May 28 -…