Printed maps or QR codes?

… *locr has entered the chat* PrintComm recently published some really interesting content about maps and direct mail. One of them is titled “Should Your Direct Mail Include a Map or a QR Code That Links to a Map Application?” – This is a really good question, and as a provider of maps and geoservices…

Magazine Personalization is Thriving

A while ago, we at locr partnered with a team of experts for a special project: a personalized cover for the German DRUCKMARKT magazine. The goal of this project was to show how print personalization and geomarketing adds value to magazines. The project proved to be a great success, and now, locr and DRUCKMARKT are…

Bringing Personalization to Magazines

Magazine publishing has undergone a major shift in the last ten years. The wide availability of digital publications and podcasts has made many readers turn away from their printed publications. Research firm Statista reports that European magazine readership has dropped by seven percent in recent years. And, as readership dropped, so did advertising revenues. Many…

Technology In Today’s Direct Mail

As more consumers face digital fatigue, many marketers turn to direct mail. These marketers find that direct mail is a great way to reach consumers burnt out from the stream of ads they experience on their screens. But to be effective, today’s direct mail must use a combination of technology and strategic planning. In two…

Capturing Opportunity with Summer Travelers

A new survey commissioned by the American Hotel & Lodging Association suggests that gas prices and inflation will impact summer travel decisions more than concerns about the coronavirus. This year, nearly seven in 10 Americans (69 percent) report being likely to travel this summer, with 60 percent saying they are likely to take more vacations…

locr Case Study AARP Driver Safety

Showing the Way to Courses with Geomarketing Objectives The AARP runs a “Smart Driver” course to help keep drivers 50 and older independent, safe and confident while on the road. They were used to attracting half a million attendees a year in the USA but then audiences started declining. So the AARP wanted to increase…

Location Matters as Fuel Costs Rise

Today, location matters more than ever. As fuel prices continue to rise, consumers are more conscious of how far they must travel for products and services. In this newsletter issue, we’ll provide location-based ideas you can use to help your clients get – and keep – their customers coming back.

Healthcare is More Important Than Ever

After months and months of focus on the pandemic, healthcare providers are now striving to get patients back to their offices. The reason? During the pandemic, so many patients missed the routine care and tests needed to maintain good health. Marketers that work with healthcare companies are working hard to get these patients back. And…

Location Matters as Fuel Costs Rise

Anyone who owns a non-electric car knows that fuel prices are up – a lot. Record high fuel costs have many Americans rethinking where they go and how they get there. A recent survey by the American Automobile Association (AAA) reports that 59 percent of motorists said they were making changes to their driving habits…

How to use Geomarketing: Healthcare

How to use Geomarketing: Healthcare In this eBook, we look at the state of healthcare today. We provide ideas for how print and marketing service providers can support a sector that was hit particularly hard by the pandemic. It shows how you and your clients can now create new opportunities together through a marketing-centered recovery.…