Take Advantage of the Mail Moment!

Direct mail is alive and well – and for good reason! Statistics from the Data and Marketing Association (DMA) examined by direct marketing expert Paul Bobnak showed that direct mail achieves a high response rate of 5.1% in contrast to email and paid search queries or social media. Compared to other marketing channels, direct mail…

What’s Your Client’s Biggest Value Proposition?

Healthcare. Retail. Financial Services. Education. You serve clients in a variety of markets. Yet these clients all share a common value proposition: their location. In this issue of the locr newsletter, we’re sharing ideas on how you can use the power of location to create highly personalized direct mail campaigns that produce results for your…