What can we learn from customer behavior during the past weeks and the holiday season? Buying Experience Inflation still has an impact on buying behavior. Economic and political shifts can lead to more mindful or even restrained consumption. At the same time, “luxury” items like jewelry or cosmetic products can gain popularity, as many consumers…
For the locr team every year is a year of maps, that’s for sure! For the end of 2024 we decided to show you some highlights of these past 12 months: Good news right at the start: This direct mail campaign was created for “Helvetas” to raise awareness on drinking water scarcity and collect donations…
Marketing channels need to be reconsidered regularly. Many retailers in particular come up with their own apps and experiment with digital content. The German discount supermarket ALDI Süd phased out printed door drop leaflets as a test – only to bring them back right away. Printed flyers with weekly supermarket deals are popular. ALDI Süd…
Restaurants, tourism and events: the on-site experience is what matters. Show your customers where to find these! This ebook covers recent trends of the hospitality industry and how to successfully communicate these. In addition to attractive offers responding to recent customer demands, communicating where to find these is crucial for success. Guide your customers to…
Another amazing PRINTING United in Las Vegas with many good conversations and new contacts lies behind us. We created maps with the best spots to recharge and wind down of the surrounding area of the venue. And you seemed to enjoy them, nearly all of them are gone! This “Food&Drink Guide” displays different restaurants in…
The geo-targeted direct mail campaign by our partner Spinas Civil Voices showed amazing results and was recently awarded by the Swiss association “Schweizer Dialogmarketing Verband”. The campaign for Helvetas Swiss Intercooperation received Gold for “Creative Use of Data and/or Marketing Automation” and Bronze in the “NPO campaigns” category. Their goal was to raise awareness on…
eBOOK: Beyond the Box: Unwrapping Success with Personalized Packaging Product packaging, shipping material and magazine covers lead to a positive first impression and have a major impact on buying decisions. This eBook talks about ideas for packaging that is guaranteed to attract attention, build instant connections and offer interesting value. It has never been easier…
We always bring printed guides with maps of the surrounding area of the venue to trade shows. These are appreciated by booth visitors, as they help them find hotels or other relevant locations nearby. For this year’s drupa we cooperated with our partners and made a couple of these. This bar & restaurant guide displays…
Healthcare marketing is all about building trust and providing relevant information in a clear and efficient way. This direct mail campaign of “Texas Health” shows new movers where to find their nearest healthcare services by using engaging personalization elements. It was printed at SPC. The square folded cross mailer provides general information about “Texas Health”…
eBOOK: Print Touches: The Power of Direct Mail Personalized direct mail is a highly efficient marketing tool. Finding a printed piece of mail in your mail box is something special and instantly creates engagement. But why is direct mail so good at creating engagement? This eBook shows why people react to direct mail and what…