Direct Mail Supports the Return to Normal

After enduring months of struggle during the pandemic, businesses have started to open their doors carefully. But getting customers back into those open businesses has not been easy. Businesses most acutely affected by the Coronavirus crisis are those whose very existence depends on people coming in through the door. Often, these businesses provide services that…

Carefully Opening Doors that Were Closed

But capturing opportunities in this budding recovery requires hospitality businesses – and the providers that support them – to use creative marketing strategies different from the pre-pandemic efforts. In this issue of the locr newsletter, we highlight how restaurants, hotels, and events have struggled in the pandemic and what print and marketing providers can do…

Opening Doors in the New Hospitality Market

In the early part of 2020, the hospitality industry experienced the most significant challenge in its history. As the pandemic forced the shutdown of virtually everything, these businesses faced an unprecedented drop in business. Hotel room revenue in the US and Europe was essentially cut in half during the pandemic. While restaurants pivoted to curbside…

How to use Geomarketing: Hospitality

How to use Geomarketing: Hospitality In this eBook, we look at the state of hospitality today, focusing on hotels, restaurants, and events. We provide ideas for how print and marketing service providers can support a sector that was hit particularly hard by the pandemic. It shows how you and your clients can now create new…

Print Touches: The Power of Direct Mail

The Power of Direct Mail eBook Print Touches: The Power of Direct Mail Research shows us that direct mail works. While response rates may vary depending on different offers, colors, layouts, etc., the idea that we can send a direct mail piece and know that there will be some engagement is a given. But do…

Direct Mail is Here to Stay

To reach consumers who were isolated at home during the pandemic, marketers had to adjust their marketing strategies rapidly. For many, that meant an increase in the use of direct mail. Research done by the Royal Mail in the UK reveals that marketers increasingly turned to physical mail during the pandemic. The reason is apparent:…

locr Case Study McNellie’s Restaurants

Personalized Maps Drive Traffic to New Location Objectives McNellie’s, a restaurant chain based in Tulsa, Oklahoma, opened a second location. They wanted to generate awareness of the new restaurant and encourage people to visit it. Ads in local papers were not as effective for the new location and it wasn’t receiving enough business.    Strategy…