For the locr team every year is a year of maps, that’s for sure! For the end of 2024 we decided to show you some highlights of these past 12 months:

Good news right at the start: This direct mail campaign was created for “Helvetas” to raise awareness on drinking water scarcity and collect donations to give more people access to clean water. Every envelope showed a personalized map with the location, route and walking distance by foot to the nearest drinking water fountain. The results: 22% higher response rates and 12% higher donation rates!

Later this year our partner Spinas Civil Voices received a Gold award for this campaign in the category of “Creative Usage of Data and/o Marketing Automation”. You can find more details on this campaign in this blog article.

The first half of 2024 was filled with the final preparations and lots of excitement for drupa, and in May we finally moved into “Hall 7” for two weeks! We met so many of you in person, learned about your own creative projects and really appreciated this time of learning and connecting with the printing industry. Printed maps were not only present at our own booth, but pretty much all over drupa! With good reason: They attract attention, communicate abstract information at a glance, and no matter which languages we speak, we understand them intuitively – perfect for big international events.

Another industry where personalized maps work incredibly well, as they build trust and provide clear information right away, is the healthcare sector. This creative direct mail piece of Texas Health ticks all the boxes: It shows new movers where to find their nearest healthcare services by using engaging geomarketing elements. You can find all the details here.