Healthcare marketing is all about building trust and providing relevant information in a clear and efficient way. This direct mail campaign of “Texas Health” shows new movers where to find their nearest healthcare services by using engaging personalization elements. It was printed at SPC.

The square folded cross mailer provides general information about “Texas Health” and where to find the nearest facilities. These locations are displayed on a personalized map of the recipient’s neighborhood. They instantly recognize their own home location and feel directly addressed, which creates a strong connection. This provides relevant information for every single recipient, which will definitely be appreciated especially by new movers.

In addition to that, a free first aid kit is mentioned on the outside of the mailer as well as on the inside. The recipients can leave their information and receive a free gift, which is a win win situation: the customer feels even more drawn to the brand and is more likely to open the mail. The company can collect more valuable customer data for future marketing activities, and measure the success of the direct mail campaign.

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