A new survey commissioned by the American Hotel & Lodging Association suggests that gas prices and inflation will impact summer travel decisions more than concerns about the coronavirus.

This year, nearly seven in 10 Americans (69 percent) report being likely to travel this summer, with 60 percent saying they are likely to take more vacations than 2020-21.

But the survey shows that concerns about gas prices and inflation are impacting Americans’ travel plans in various ways. For example, most people say they are likely to take fewer leisure trips (57 percent) and shorter trips (54 percent) due to current gas prices.

In summary, people are excited to travel but will likely limit the places they go or the time they spend there.

In markets like these, you need the power of Geomarketing.

If you know that consumers won’t travel a further than a certain distance, why would you market to them?
Using travel distance and time criteria, GEOanalytics lets you select the target audience in the location most likely to do business with you during this time. Simply define the right geographical area for your campaign and use GEOanalytics to fence off contacts in the location you think will respond to your offer.

GEOanalytics lets you strategically expand or reduce the geographic selection. So as consumer behavior changes, you can change your geographic preferences.

For more information, download our eBook “Top Five Tips to Elevate Your Marketing with Geodata”:

Maps have a visual impact on our brains. The recipient can literally visualize where the destination is and how to get there.

This level of detail to a prospect helps them see how far they have to go and how easy it is to find your business – critical details in when people are concerned about the cost of travel.

Be sure to read our related article on personalized maps for the hospitality industry.