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Daily Archives: October 2, 2017

PODi Case Study Deutschland Card

Case Study, Direct Mail, Edeka, Germany, Membership, RetailBy vincentOctober 2, 2017

Deutschland Card Case Study Project Aims & Results Very high-volume mass direct mail to millions of recipients often has very low response rates because they are not personalized and do not appeal enough to the interests of the recipients. DeutschlandCard GmbH, one of Germany’s largest multi-partner loyalty programs with 20 million members, and its partner,…

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