locr Case Study De Bradelei

Reconnecting With Lapsed Customers Objectives De Bradelei Stores in the UK offer fashion from leading brands at discounted prices. They wanted to increase footfall and boost sales by targeting lapsed customers from their extensive database.   Strategy  They engaged Eight Days a Week Print Solutions (EDWPS) to design and manage a direct marketing campaign using…

locr Case Study JOSERA

Geodata and Personalized Maps for Retail Marketing Objectives German pet nutrition company JOSERA wanted to combine its website with printed direct mail as part of an effort to acquire new customers and drive traffic to JOSERA’s retail network.   Strategy JOSERA engaged a leading direct mail and digital printer, Grunewald GmbH to create a location-based…

AARP Case Study locr personalized Geomarketing

PODi Case Study AARP

AARP Case Study Project Aims & Results The AARP Driver Safety (ADS) team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, ADS experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try…

locr Case Study Print Solutions

Personalized Covers Promote Local Paper Merchant Branches Objectives Premier Paper, a leading paper merchant in the UK, wanted to highlight the proximity of their branches to their customers. They teamed up with Earth Island, the publisher of the monthly ‘Print Solutions’, to create a magazine that would also allow the reader to understand the power…

PODi Josera Case Study

Josera Case Study Project Aims & Results JOSERA is an animal nutrition and pet food manufacturer in northern Bavaria, Germany. Their marketing strategy involves sending personalized pet food sample packs in response to customer enquiries made on the JOSERA website including vouchers that can be redeemed at nearby retail outlets for JOSERA products. The marketing…