locr CASE STUDY: AARP Showing the Way to Courses with Geomarketing Objectives The AARP runs a “Smart Driver” course to help keep drivers 50 and older independent, safe and confident while on the road. They were used to attracting half a million attendees a year in the USA but then audiences started declining. So the…
locr CASE STUDY: McNellie’s Restaurants Personalized Maps Drive Traffic to New Location Objectives McNellie’s, a restaurant chain based in Tulsa, Oklahoma, opened a second location. They wanted to generate awareness of the new restaurant and encourage people to visit it. Ads in local papers were not as effective for the new location and it wasn’t…
locr CASE STUDY: University Of Chicago Medicine New Patient Recruitment Objectives The Orthopaedics Center at the University of Chicago Medicine wanted to increase visibility and new patient visits for the orthopaedics practice in its Matteson, Illinois location. Strategy The overal campaign message was: “You don’t have to drive to Chicago for adult or children’s…
locr CASE STUDY: De Bradelei Reconnecting With Lapsed Customers Objectives De Bradelei Stores in the UK offer fashion from leading brands at discounted prices. They wanted to increase footfall and boost sales by targeting lapsed customers from their extensive database. Strategy They engaged Eight Days a Week Print Solutions (EDWPS) to design and manage…
locr CASE STUDY: Josera Geodata and Personalized Maps for Retail Marketing Objectives German pet nutrition company JOSERA wanted to combine its website with printed direct mail as part of an effort to acquire new customers and drive traffic to JOSERA’s retail network. Strategy JOSERA engaged a leading direct mail and digital printer, Grunewald GmbH…
locr CASE STUDY: Print Solutions Personalized Covers Promote Local Paper Merchant Branches Objectives Premier Paper, a leading paper merchant in the UK, wanted to highlight the proximity of their branches to their customers. They teamed up with Earth Island, the publisher of the monthly ‘Print Solutions’, to create a magazine that would also allow the…
PODi CASE STUDY: AARP Projekt Aims & Results The AARP Driver Safety (ADS) team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, ADS experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also…
PODi CASE STUDY: Print Solutions Projekt Aims & Results For the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To take the issue beyond the normal forms of personalization, they turned to locr for geomarketing solutions. This one-off project not only created…