InfoTrends/KeyPoint Intelligence has published a new white paper titled “Meeting Clients’ Needs with Geomarketing”. Authored by Pat McGrew, Director of the production workflow service at InfoTrends/KeyPoint Intelligence, this white paper provides real-world examples and data-driven results on how geomarketing has greatly improved the results of marketing communications.
After reading the white paper, you will come away with a new understanding of how to leverage the value of location to improve the campaigns you create for your clients, including the following:
- Why location improves both engagement and response rates of the campaigns you create for your clients
- Why highly personalized, location-based maps are better than a Google map
- How to create valuable, location-based campaigns using only the customer’s name and address
- Why becoming a location expert is easier than you thought—and can help you get and keep clients
