#1…you want to create engaging direct mail campaigns
Easy, right?
Do you have map projects on a regular basis?
Then we’ve got the perfect tool for you to create eye-catching marketing campaigns in a fast and easy way!
And the best thing is—you only need your customers names and addresses to make a start on a campaign that adds value by providing relevant information and creates an emotional connection with your prospects.
Imagine it like your direct mail campaign easy bake oven—to bake yourself a successful direct mail campaign. You choose which ingredients you want to use to meet your campaign goals:
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Take a cup of address validation and address assignment for an optimized and targeted address list flavor
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Add personalized maps with a pinch of customized routes and logos to it for the extra taste of added value and relevant information to provide your customers with
#2…you want to generate GEOservices and personalized maps and download them straightaway for your marketing campaign
We updated the locr BATCH Tool to make it even easier for users of all technical levels to generate GEOservices and personalized maps for their marketing campaigns. It now has an improved user interface, an interactive icon style selection and more help when you need it.
#3…you want fast and easy access to geomarketing tools on a regular basis
Marketers who have map projects on a regular basis can use the locr BATCH Tool for a fast and easy access to GEOservices and personalized maps for their marketing campaigns. In general, the ideal locr BATCH Tool user generates maps in batches of less than 10K regularly.
Using the BATCH Tool for a project bigger than 10K addresses would cause long waits throughout the single process steps. However, if you want to realize bigger projects with personalized maps, just give us a call, let’s have a chat about the requirements of this project and lean back while we process your addresses to get them in the shape they need to be to meet your campaign goals—in form of personalized maps or a clean, shiny and de-cluttered address list.
#4…you want to add value
In the first step of the locr BATCH Tool we use GEOservices to ensure you’re sending to real, valid and correct addresses. The second step ensures that your campaigns targets the right customer in the right location by refining your address list based on distances and driving times. And in the third step we’ll add the visual value to your campaign with personalized maps.
Want to promote an event like a product launch or branch opening? Especially for new locations it’s useful to let customers know where it is—visually in the best case. Let your customers know where in his or her neighborhood they can your products, branches, contact person etc.
Want to address customers in a certain geographic area? Visit our website to learn how personalized maps can help you to add value to your campaigns!
BATCH Tool 101
The Batch Tool has a simple structure and an intuitive flow so that users of all technical levels can adapt easily. It consists of 3 steps in which you can optimize and precisely target your address lists and generate personalized maps to integrate in your marketing efforts.
Validate your addresses using geocoding technology and find faulty records for further correction. By selecting different levels of accuracy and tolerance you can determine the precision of the validation process.
Assign the nearest sales location from a separate list to each record by using real navigation calculation. Define rules like assigning the next three locations within 10 miles around each address or the nearest shops from different categories.
Use personalized maps to add value to your direct mail campaign. Relevant information and emotional content is the key for one-to-one communication that stays on the recipient’s mind.
