Category Archives: EDDM

Retail Marketing Makeover: More Impact at Low Cost!

Printed catalogues, leaflets or postcards are important parts of the customer journey, as they provide a break from the screens and leave a lasting impression. In this article we share ideas on how to upgrade the traditional EDDM campaigns. This is an easy, cost-efficient way to reach a high number of recipients while providing engaging…

From Standard to Success: Upgrading EDDM Campaigns

This article brings you new ideas on how to use and spice up EDDM (door drop) marketing using the new locrFINDER. The following example describes a marketing campaign of a fictional restaurant. Learn how the traditional EDDM campaign can easily become a cross media marketing tool with innovative personalization elements: Imagine the best of a…