Daily Archives: August 11, 2015

PODi Case Study James E. McNellies

Case Study, Hotels & Restaurants, United StatesBy vincent August 11, 2015

James E. McNellie’s Project Aims & Results McNellie’s, a restaurant chain in Tulsa, Oklahoma, had a well known and popular downtown location. When they opened a second restaurant the new location did not receive as much business. To improve business they used a direct mail campaign with personalized maps directing recipients from their residence to…

PODi Case Study University of Chicago Medicine

Case Study, Education, Healthcare, Healthcare, United StatesBy vincent August 11, 2015

University of Chicago Medical Center Project Aims & Results The Orthopaedics Center at the University of Chicago Medicine wanted to increase visibility and new patient visits for the orthopaedics practice in its Matteson, Illinois location. The message: You don’t have to drive to Chicago for adult or children’s orthopaedics – world class care is right…