Technology In Today’s Direct Mail

As more consumers face digital fatigue, many marketers turn to direct mail. These marketers find that direct mail is a great way to reach consumers burnt out from the stream of ads they experience on their screens. But to be effective, today’s direct mail must use a combination of technology and strategic planning. In two…

Capturing Opportunity with Summer Travelers

A new survey commissioned by the American Hotel & Lodging Association suggests that gas prices and inflation will impact summer travel decisions more than concerns about the coronavirus. This year, nearly seven in 10 Americans (69 percent) report being likely to travel this summer, with 60 percent saying they are likely to take more vacations…