Personalized packaging and envelopes attract attention and leave an impression way before the recipient actively decides to open the product. In this case, a Swiss company added personalized maps with drinking fountains near the recipient’s home address. Every individual customer will recognize their own familiar neighborhood right away and feel personally addressed. This makes a huge difference and improve response rates and brand loyalty.

This is a project by Spinas Civil Voices for Helvetas. It was printed by our Swiss partner Direct Mail House in St. Gallen.

Do you have ideas for new projects with the locrFINDER?