snowy city with locr christmas tree icon

The Best Holiday Campaigns are Planned in Summer

Summer time is a low response time for most marketers. While your prospects are enjoying the sun at the beach, use the silly season to plan eye-catching campaigns for the next season! A one-to-one integrated marketing campaign that includes direct mail keeps you in front of your customers. From their experience in direct marketing, many…

snowy city with locr christmas tree icon

The Best Holiday Campaigns are Planned in Summer

Summer time is a low response time for most marketers. While your prospects are enjoying the sun at the beach, use the silly season to plan eye-catching campaigns for the next season! A one-to-one integrated marketing campaign that includes direct mail keeps you in front of your customers. From their experience in direct marketing, many…

Meet locr’s New Recruit!

The locr team just recently grew by four paws. Lenni, a six year old Elo, is our newest recruit! His pet parent Anna adopted him three months ago and will teach him all the geomarketing terms in exchange for some delicious treats. For locr, Lenni is a perfect fit because he’s a natural at locating…

Camera and photographs on an old map geodata

The Power of Maps

Maps are omnipresent in this day and age. Every evening we can watch the weather forecast after the news, get directions to the restaurant or struggle with old fashioned city maps on our vacation. In marketing, too, maps are used for various kinds of purposes. But first, let’s go waaaay back in time. The first…

PODi Case Study Mc Nellie's Restaurant uses personalized maps to drive traffic to new location

Personalized Maps Drive Traffic to New Location

In our recent blog posts we focused on the power of storytelling in marketing communications. In this post, we’ll have a look at a marketer who used the power of the story to draw people to a restaurant’s new location. After years of operating a successful restaurant in one part of the city, this restaurant…

locr joins HP at Raising Print Event

Recently, locr maps joined HP and Earth Island Publishing for an informative event called Raising Print. This interactive event was dedicated to helping printers better understand the opportunities that are available to them in this changing marketplace.   As Julia Cole, UK&I Marketing Manager for HP noted, “The print market is always changing, but there…