Daily Archives: March 8, 2019

Will Postal Rates Affect the ROI of Your Direct Mail?

Earlier this year, US postal rates increased across most forms of delivery. First-class mail increased by about 2.5 percent, from its old 50-cent rate to the new rate of 55 cents. Rates for “marketing mail” (also known as standard mail) grew by about the same rate. The rate increases come at a time when marketers…

The New Personalized locr Design Maps

In Marketing, visuals help customers engage and identify with the product. Maps in particular do the same thing with locations—they make them more reachable and can highlight the proximity and convenience of a brand location to customers. Printers and marketers turn to personalized maps because this marketing tool allows them to integrate personalized elements without…