Digital transformation is in full swing. Print service providers that face competition from digital and online marketing solutions invest in new technologies to keep their services competitive. To compete, printers can combine physical printed pieces of communication with digital solutions that tie the knot between offline and online channels. Merging these elements enhances the power…
Personalized maps are effective in direct marketing because they connect with the human need for context and perspective. For years savvy print and marketing service providers have turned to locr for geomarketing solutions to create the “mail momentum” that gets their customers attention and engages them with the content. But what is it that makes…
With all the new ways there are to communicate with a prospect, print is still a preferred marketing channel. For good reason – printed direct mail still has up to 100% reach! Apart from this fact why should marketers keep print in their marketing tool box? Print Solutions Magazine gathered some convincing reasons to remind us…
MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, recently selected locr’s geomarketing products as the winner of its 2018 Innovation Award for Geomarketing. Geomarketing technology from locr enables marketers to use the value of location to meet the challenges of modern marketing campaigns. By…
All direct mail campaigns need a good offer, and this campaign by the AARP Driver Safety initiative clearly shows the potential geomarketing solutions like personalized maps and geo-based analytics provide for marketing activities. AARP is a non-profit organization that offers driver safety courses designed to help keep drivers 50 and older independent, safe and confident…
Anyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you what’s…
The German marketing magazine One to One recently published an article about the importance of postal addresses and their relevance for some industries. The magazine interviewed several address providers to gain insights into the industries their customers come from and how they use direct mail marketing. All interviewees agree that address data is the important…
AARP Case Study Project Aims & Results The AARP Driver Safety (ADS) team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, ADS experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try…
Print Solutions Case Study Project Aims & Results For the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To take the issue beyond the normal forms of personalization, they turned to locr for geomarketing solutions. This one-off project not only created great…
The IPC, a leading postal organization, has published a guide to direct marketing that addresses three topical industry issues: GDPR, programmatic direct mail and geomarketing. The International Post Corporation is an association of 24 postal operators in North America, Europe and Asia Pacific. Some will be well-known to our blog readers: USPS, Deutsche Post DHL,…
