Many of us are unable to travel for this year’s summer holiday. If you can’t get away, then we invite you to join our interactive road trip through Germany! Experience our local sights and the history without having to wait in the crowd of tourists or book a place on the beach via an app.…
Many local businesses and shops rely mainly on customer visits as their source of revenue. But with people isolating at home, many retail shops suffered. Now that the restrictions in most areas are becoming less and less strict, retail shops need help getting customers back and acquiring new customers. locr has simple and cost-effective ways…
Print producer, author and speaker Marko Hanecke from Printelligent talked with Thomas from locr about locr’s work. The following interview was originally posted on www.printelligent.de in german language. You can read it here. Marko Hanecke (MH) Geomarketing makes printed campaigns more successful. The use of geographical information in marketing is actually old hat. As a print…
Many of our customers and prospects often tell us how interesting and unique they find our company, the business idea and business branch of our company. But while our colleagues Thomas and Randy are well known to many of you, very little is known about the guy behind the scenes: Holger Urbansky, co-founder and managing…
Our colleague Thomas discovered one of the oldest “maps” in the world during his vacation in Namibia: a map carved into a sandstone rock with depictions of animals. It is located in the Twyfelfontain valley in Namibia and the rock engravings are estimated to be around 24,000 years old. They are supposed to show hunting…
The American Jazz singer Billie Holiday once said: “You can’t copy anybody and end with anything. If you copy, it means you’re working without any real feeling.” But what does this quote mean in the context of your direct marketing campaigns? Be different to your competitors. When creating direct mail for your clients, it is…
Hi and ‚Moin‘ (like we say in northern Germany)! I am Jasmin, 27 years old and I came back to Braunschweig after living, studying and working for about seven years in the stormy city of Kiel, which is located at the Baltic Sea. I do marketing with the rest of the team, basically all about…
Healthcare is a market that depends on getting patients to the right location. Patients don’t want to drive too far to get the care they need. The Orthopaedics Center at the University of Chicago understands this trend. That’s why they wanted to increase visibility and new patient visits for its orthopedics practice in suburban Chicago.…
The XMPie Users Conference will be a lively, thought-provoking event. locr is delighted to be a Silver Sponsor of the 2020 event, taking place on February 24th-26th in Dallas, Texas. At this three-day event, attendees will take a deep-dive into the information they need to keep pace in this changing market. As a Silver Sponsor,…
In a time when consumers are increasingly distracted online, many marketers are turning to print as a way to cut through the “noise.” But to succeed as an attention-getter, print needs to be targeted and relevant, creating a connection with the recipient. Location is a way to create that connection. As direct mail expert Paul…