When planning a marketing campaign, you need to define the target audience and the appropriate message. In most cases, that means using existing customer data and creating a message for this list. But how can you be sure that your message is reaching this large group of customers with different interests and demographics? Use the…
Some of our customers use our API for their special applications and programs to integrate personalized maps and services. But many of our readers may ask what an API actually is and what exactly can be done with it? We have conducted a short interview with locr’s managing director and CTO Holger Urbansky, who sheds…
Companies that want to advertise locally and regionally in their area often have to compete with large online shops and brands. They must bear in mind that their advertising must convey factors such as proximity, convenience and easy accessibility to customers, so that they are encouraged to shop regionally rather than online. Studies have shown…
In today’s world, as consumers are increasingly being flooded with all kinds of media and information, mailings are a good way to stand out from the crowd. Mailings are effective because – unlike e-mails or other online communication – they are tactile, the reader must physically hold the mailing in their hand, attracting attention and…
Many of us are unable to travel for this year’s summer holiday. If you can’t get away, then we invite you to join our interactive road trip through Germany! Experience our local sights and the history without having to wait in the crowd of tourists or book a place on the beach via an app.…
Many local businesses and shops rely mainly on customer visits as their source of revenue. But with people isolating at home, many retail shops suffered. Now that the restrictions in most areas are becoming less and less strict, retail shops need help getting customers back and acquiring new customers. locr has simple and cost-effective ways…
Print producer, author and speaker Marko Hanecke from Printelligent talked with Thomas from locr about locr’s work. The following interview was originally posted on www.printelligent.de in german language. You can read it here. Marko Hanecke (MH) Geomarketing makes printed campaigns more successful. The use of geographical information in marketing is actually old hat. As a print…
Many of our customers and prospects often tell us how interesting and unique they find our company, the business idea and business branch of our company. But while our colleagues Thomas and Randy are well known to many of you, very little is known about the guy behind the scenes: Holger Urbansky, co-founder and managing…
Our colleague Thomas discovered one of the oldest “maps” in the world during his vacation in Namibia: a map carved into a sandstone rock with depictions of animals. It is located in the Twyfelfontain valley in Namibia and the rock engravings are estimated to be around 24,000 years old. They are supposed to show hunting…
The American Jazz singer Billie Holiday once said: “You can’t copy anybody and end with anything. If you copy, it means you’re working without any real feeling.” But what does this quote mean in the context of your direct marketing campaigns? Be different to your competitors. When creating direct mail for your clients, it is…