AARP Smart Drivers Personalized Map Campaign

Showing the Way to Courses with Geomarketing

All direct mail campaigns need a good offer, and this campaign by the AARP Driver Safety initiative clearly shows the potential geomarketing solutions like personalized maps and geo-based analytics provide for marketing activities. AARP is a non-profit organization that offers driver safety courses designed to help keep drivers 50 and older independent, safe and confident…

AARP Case Study locr personalized Geomarketing

PODi Case Study AARP

AARP Case Study Project Aims & Results The AARP Driver Safety (ADS) team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, ADS experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try…

XUG event brochure with personalized Atlanta Aftershow maps from locr for attendees

Tired of the same old places…?

The XMPie Users Conference brings together users from all skill levels for in-depth sessions that examine the latest developments in the fields of variable data printing (VDP), cross media, web-to-print software and campaign management. XMPie wanted to show the XUG16 attendees that the Buckhead area around the event location includes many interesting spots to spend…