AARP Smart Drivers Personalized Map Campaign

Showing the Way to Courses with Geomarketing

All direct mail campaigns need a good offer, and this campaign by the AARP Driver Safety initiative clearly shows the potential geomarketing solutions like personalized maps and geo-based analytics provide for marketing activities. AARP is a non-profit organization that offers driver safety courses designed to help keep drivers 50 and older independent, safe and confident…