Top Five Reasons Why Pandemic Adopters Continue to Embrace Direct Mail

1. The Power of Connection During the pandemic, many people were isolated at home, longing to connect with the outside world. Direct mail provided that connection to consumers, giving them a tactile experience, delivered right to their home. Now, as the impact of the pandemic eases, marketers are still using direct mail to reach consumers.…

The Top Five Ways for Print & Marketing Service Providers to Create Success in a Changing Market

1. (Re) Learn the Value of Direct Mail During the pandemic, the use of direct mail surged – and for a good reason. Marketers found that direct mail was an effective tool for creating connections and engagement with isolated consumers at home. Research done by the Royal Mail in the UK backs up the effectiveness…

The Value of Location in Today’s Direct Mail

As Autumn officially begins, many print and marketing service providers are wondering what comes next. Some events have been canceled, while others are moving forward. Some businesses are open and prospering, while others are still having trouble getting customers in their doors. In these changing times, business plans, sales pitches, and clients’ needs are continually…

Direct Mail Supports the Return to Normal

After enduring months of struggle during the pandemic, businesses have started to open their doors carefully. But getting customers back into those open businesses has not been easy. Businesses most acutely affected by the Coronavirus crisis are those whose very existence depends on people coming in through the door. Often, these businesses provide services that…