We always bring printed guides with maps of the surrounding area of the venue to trade shows. These are appreciated by booth visitors, as they help them find hotels or other relevant locations nearby. For this year’s drupa we cooperated with our partners and made a couple of these. This bar & restaurant guide displays…
Healthcare marketing is all about building trust and providing relevant information in a clear and efficient way. This direct mail campaign of “Texas Health” shows new movers where to find their nearest healthcare services by using engaging personalization elements. It was printed at SPC. The square folded cross mailer provides general information about “Texas Health”…
The last drupa happened in 2016. Who would have thought that we would wait eight years until the next episode? The industry underwent massive changes. The increased online time during the pandemic years brought a revival of print advertisements and physical products. Highly effective, cost-efficient marketing methods became more important than ever. Personalized, relevant messages…
Personalized packaging and envelopes attract attention and leave an impression way before the recipient actively decides to open the product. In this case, a Swiss company added personalized maps with drinking fountains near the recipient’s home address. Every individual customer will recognize their own familiar neighborhood right away and feel personally addressed. This makes a…
Are you experiencing a shortage of paper? If so, you are not alone. The World Print & Communication Forum reports that demand for paper – which dropped significantly during the pandemic – has rebounded to pre-pandemic levels. However, many regions and countries – including the United States and Europe – do not have enough paper…
1. The Power of Connection During the pandemic, many people were isolated at home, longing to connect with the outside world. Direct mail provided that connection to consumers, giving them a tactile experience, delivered right to their home. Now, as the impact of the pandemic eases, marketers are still using direct mail to reach consumers.…
The average American is exposed to thousands of online ads per day – nearly twice the amount of advertising they saw in the last decade. But the explosion of online advertising has come at a cost. Consumers today are growing weary of online advertising. As a result, many consumers install ad blockers, avoid sponsored search…
During the pandemic, many marketers took a new look at direct mail. These marketers found that direct mail effectively created interest, engagement and drove customers to online channels. Based on that success, research shows that direct mail demand will continue to grow in 2022. But today’s direct mail is different from that of the past. Here…
Once again, the locr team was unable to gather in Germany for our annual meeting and Christmas celebration. Like so many of you, the locr team will miss the opportunity to celebrate and connect in person. But while we are not able to gather or experience the magic of the Christmas Market, we can still…
Ups and downs seem to be part of our new normal. The key to success in markets like these is to hold tight, stay focused, and learn as much as you can. Here are three key trends takeaways from the past year – and what they mean to print and marketing providers. A Time…