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The Importance of Postal Addresses in Data Driven Marketing

The German marketing magazine One to One recently published an article about the importance of postal addresses and their relevance for some industries. The magazine interviewed several address providers to gain insights into the industries their customers come from and how they use direct mail marketing. All interviewees agree that address data is the important…

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Customers Prefer Shopping Local

A recent study revealed that, in times of digital consumption, a majority of customers still prefer to do their grocery purchases in physical supermarkets instead of online shops. One reason why shoppers prefer to shop local is the proximity of shops and convenience to purchase products and services regardless of delivery times and costs. Many…

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Add Value To Customer Communication—With locr Geomarketing Solutions

You’ve heard that Geomarketing can help your marketing campaigns be more successful, but just how does that work in practice? We at locr have a proprietary geomarketing solution – GEOservices. GEOservices is a service that lets you improve the quality of your mailing list. The result of using GEOservices to refine your address list is…

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Creating Successful Direct Mail Using locr Geomarketing Solutions

We’ve shared a lot of information with you about location-based marketing and how GEOservices can increase response rates. But did you know that personalized maps can also create a connection between your prospect and your salesperson? locr’s Geomarketing Solutions   The Address Assignment capability of locr’s Geomarketing Solutions gives you the ability to use real…