locr geomarketing print blog

The Evolution of Direct Mail – Selling the Power of Printed Touchpoints

Digital transformation is in full swing. Print service providers that face competition from digital and online marketing solutions invest in new technologies to keep their services competitive. To compete, printers can combine physical printed pieces of communication with digital solutions that tie the knot between offline and online channels. Merging these elements enhances the power…

locr awarded with MarTech Breakthrough Innovation Award for Geomarketing

locr’s Award-Winning GEOservices and Personalized Maps

MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, recently selected locr’s geomarketing products as the winner of its 2018 Innovation Award for Geomarketing. Geomarketing technology from locr enables marketers to use the value of location to meet the challenges of modern marketing campaigns. By…

AARP Smart Drivers Personalized Map Campaign

Showing the Way to Courses with Geomarketing

All direct mail campaigns need a good offer, and this campaign by the AARP Driver Safety initiative clearly shows the potential geomarketing solutions like personalized maps and geo-based analytics provide for marketing activities. AARP is a non-profit organization that offers driver safety courses designed to help keep drivers 50 and older independent, safe and confident…

locr’s Latest Best Practice Geomarketing Projects

Anyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you what’s…

locr awarded with MarTech Breakthrough Innovation Award for Geomarketing

locr to Showcase Award-Winning Geomarketing Solutions at MarTech Conference

Braunschweig, Germany — September 26, 2018 — locr GmbH, a leading provider of geomarketing solutions, announced today it is showcasing award-winning geomarketing technology at the upcoming MarTech conference taking place October 1-3 at the Hynes Convention Center in Boston, Massachusetts. MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global…

unsplash locr geoservices and maps blog doors

The Importance of Postal Addresses in Data Driven Marketing

The German marketing magazine One to One recently published an article about the importance of postal addresses and their relevance for some industries. The magazine interviewed several address providers to gain insights into the industries their customers come from and how they use direct mail marketing. All interviewees agree that address data is the important…

binoculars image locr maps

A New Guide to Direct Marketing with a Global Reach

The IPC, a leading postal organization, has published a guide to direct marketing that addresses three topical industry issues: GDPR, programmatic direct mail and geomarketing. The International Post Corporation is an association of 24 postal operators in North America, Europe and Asia Pacific. Some will be well-known to our blog readers: USPS, Deutsche Post DHL,…

amsterdam geomarketing locr geoservices and maps

Growing New Print Business with Geodata

Many businesses turn to their print and marketing service providers when it comes to campaign data management. For print service providers there’s an easy and effective opportunity to get one step ahead of the competition by processing address data to implement a new range of services for their customers! Geodata is hidden in every single…