Technology In Today’s Direct Mail

As more consumers face digital fatigue, many marketers turn to direct mail. These marketers find that direct mail is a great way to reach consumers burnt out from the stream of ads they experience on their screens. But to be effective, today’s direct mail must use a combination of technology and strategic planning. In two…

Capturing Opportunity with Summer Travelers

A new survey commissioned by the American Hotel & Lodging Association suggests that gas prices and inflation will impact summer travel decisions more than concerns about the coronavirus. This year, nearly seven in 10 Americans (69 percent) report being likely to travel this summer, with 60 percent saying they are likely to take more vacations…

Location Matters as Fuel Costs Rise

Today, location matters more than ever. As fuel prices continue to rise, consumers are more conscious of how far they must travel for products and services. In this newsletter issue, we’ll provide location-based ideas you can use to help your clients get – and keep – their customers coming back.

Healthcare is More Important Than Ever

After months and months of focus on the pandemic, healthcare providers are now striving to get patients back to their offices. The reason? During the pandemic, so many patients missed the routine care and tests needed to maintain good health. Marketers that work with healthcare companies are working hard to get these patients back. And…

Location Matters as Fuel Costs Rise

Anyone who owns a non-electric car knows that fuel prices are up – a lot. Record high fuel costs have many Americans rethinking where they go and how they get there. A recent survey by the American Automobile Association (AAA) reports that 59 percent of motorists said they were making changes to their driving habits…

Effective Direct Mail in a World of Shortages

The shortage of paper has many printers rethinking their business strategy – including direct mail. locr’s services can help. Read our article and learn what steps you can take to create effective direct mail during this paper shortage. Changes in the pandemic are also impacting healthcare organizations. Now is the time to help these companies…

Year in Review & Happy Christmas

For most of us, 2021 was a bit of a roller coaster ride. The effects of the pandemic changed and then changed again as rates of infection varied from region to region, month to month. In this ever-evolving marketplace, printers and marketers struggled to keep pace and find opportunities where they were able.