We always bring printed guides with maps of the surrounding area of the venue to trade shows. These are appreciated by booth visitors, as they help them find hotels or other relevant locations nearby. For this year’s drupa we cooperated with our partners and made a couple of these. This bar & restaurant guide displays…
Healthcare marketing is all about building trust and providing relevant information in a clear and efficient way. This direct mail campaign of “Texas Health” shows new movers where to find their nearest healthcare services by using engaging personalization elements. It was printed at SPC. The square folded cross mailer provides general information about “Texas Health”…
The last drupa happened in 2016. Who would have thought that we would wait eight years until the next episode? The industry underwent massive changes. The increased online time during the pandemic years brought a revival of print advertisements and physical products. Highly effective, cost-efficient marketing methods became more important than ever. Personalized, relevant messages…
Personalized packaging and envelopes attract attention and leave an impression way before the recipient actively decides to open the product. In this case, a Swiss company added personalized maps with drinking fountains near the recipient’s home address. Every individual customer will recognize their own familiar neighborhood right away and feel personally addressed. This makes a…
Get print-ready map images for your production – whenever you need them! Using the locr BATCH Tool you can create maps through our web frontend, and then download personalized maps directly from our servers. The best thing is—you only need your customers names and addresses to make a start on a campaign that adds value…
Many businesses turn to their print and marketing service providers when it comes to campaign data management. For print service providers there’s an easy and effective opportunity to get one step ahead of the competition by processing address data to implement a new range of services for their customers! Geodata is hidden in every single…
Most buying journeys still end offline. This insight leaves marketers with the challenge to help customers find the store they are promoting. “In a typical month, 69% of US internet users bought something in a brick-and-mortar store, while 22% purchased online and 9% bought something online for in-store pickup.” (eMarketer Retail) As a result, 78%…
Marketers around the world are using locr GEOservices to improve their marketing campaigns. And while the name may sound complex, locr GEOservices actually gives you an easy way to improve both your mailing list and your response rates. So let’s take a closer look at what locr GEOservices are and what they can do for your campaigns. locr…
After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So, how can location-based marketing services help healthcare marketers create more patient-centered communications for the campaigns they create for their customers? The Healthcare Market The transformation of the U.S. healthcare industry has meant big changes in…
Today, millions of people across the United States will see the total eclipse. Day will turn into night with just the sun’s corona shimmering through the dark. It’s one of the biggest eclipses in nearly 100 years. How do solar eclipses happen? Simply put, solar eclipses happen when the moon is positioned exactly between…