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Using Local Marketing to Grow Your Business

  Are You Using Local Marketing to Grow Your Business? You should! Direct Mail is the ideal tool to implement in your omnichannel efforts. This article will explain how locr helps marketers to include location-based personalized direct mail into their marketing campaigns to encourage higher engagement, and achieve a better marketing ROI.

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GDPR Pushes Direct Mail’s Comeback

    Are Your Customers Missing Out on the Benefits of Print? The General Data Protection Regulation is playing a role in the already decreasing response rates for email marketing. Marketers are now searching for alternatives which is opening up new possibilities for print service providers!

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What’s Possible with Print and Digital Data?

For the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To take the issue beyond the normal forms of personalization, they turned to locr for geomarketing solutions. The UK’s leading independent paper merchant, Premier Paper, also participated in this special magazine issue…

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Customers Prefer Shopping Local

As life in our societies becomes more and more anonymous—consumers value the personal connection with their local shops and retailers. Marketers can leverage that trend by creating a people-based marketing approach to connect with their customer base locally. And when it comes to connection, nothing is more people-based as showing customers relevant products or services…

locr to exhibit geomarketing solutions at dscoop emea 2018 vienna

Meet locr at Dscoop EMEA in Vienna

For retail businesses, location is an important value proposition. That’s why leading retail brands across Europe use geomarketing solutions from locr. Our services create a connection with your customer that motivates them to visit your location. At Dscoop EMEA, locr will be presenting case studies on how printers across Europe have helped their clients to overcome…

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Master Decreasing Attention Spans with Direct Mail

In times where the human attention span is comparable with that of a goldfish, marketers must think of ways to produce digestible content that still generates the customer’s attention. Many marketers found that targeting customers across different media channels provides more touchpoints and a higher chance of customers interacting with marketing content.

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The New Role of Direct Mail in Digital Marketing

To adapt to the digital change that’s undergoing in the marketing industry, marketers turn to new approaches to break through the digital clutter. But digital alone will not lead to create the success these marketers seek. Today, effective marketers are the ones who balance digital channels with the reliable power of customized printed communication programs.…