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Using Local Marketing to Grow Your Business

Most buying journeys still end offline. This insight leaves marketers with the challenge to help customers find the store they are promoting. “In a typical month, 69% of US internet users bought something in a brick-and-mortar store, while 22% purchased online and 9% bought something online for in-store pickup.” (eMarketer Retail) As a result, 78%…

Personalized Communication in Healthcare Marketing

After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So, how can location-based marketing services help healthcare marketers create more patient-centered communications for the campaigns they create for their customers?   The Healthcare Market   The transformation of the U.S. healthcare industry has meant big changes in…

locr Maps the US Solar Eclipse

Today, millions of people across the United States will see the total eclipse. Day will turn into night with just the sun’s corona shimmering through the dark. It’s one of the biggest eclipses in nearly 100 years.   How do solar eclipses happen? Simply put, solar eclipses happen  when the moon is positioned exactly between…

Geomarketing Is a Critical Step in Successful Direct Mail

In a recent research report, which you can download here, Pat McGrew of InfoTrends/KeyPoint Intelligence noted: Using location-based data to connect with consumers is one of the hottest trends in brand communication, but all too often, print and marketing service providers don’t leverage that data because they think it is too complex or time-consuming.  …

Guest article: Evolving Communication—Personalization Creates Connection

Viva-mediale worked on a project to create an invitation to a series of renowned surgeon congresses. The campaign started with just a letter just with logo and impersonal invitation text, but soon evolved to a six-step cross-media invitation campaign.   Why this dramatic change? The answer is simple and yet complicated. The way we communicate…

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locr on Tour: Marketing Industry Events Fall 2017

Attending an event gives you the opportunity to learn more about how to better do your job and run your operation. That is why locr is excited to be participating in a range of events this fall: SHSMD 2017 September 24 – 27, 2017 Orlando, Florida Booth #223 The SHSMD is a “must-attend event” for…

locr Partnerships Bring Value to Printers

Printers of all sizes are increasingly relying on print automation solutions to improve the way their jobs are created and produced. In addition to these productivity benefits, these automation solutions enable printers to include value-added services like personalization to their print jobs.   locr has focused on developing and maintaining strong partnerships with these print…

Get Smart With XMPie and locr

locr to attend XMPie Innovation Day in London To help printers become smarter and compete with larger companies, XMPie’s vision is to offer “creatively compelling” and “individually relevant” products and services. The XMPie Content Cloud takes that vision a step further by enabling partners, like ourselves at locr, to enrich and extend the power of…