Marketing channels need to be reconsidered regularly. Many retailers in particular come up with their own apps and experiment with digital content. The German discount supermarket ALDI Süd phased out printed door drop leaflets as a test – only to bring them back right away. Printed flyers with weekly supermarket deals are popular. ALDI Süd…
Another amazing PRINTING United in Las Vegas with many good conversations and new contacts lies behind us. We created maps with the best spots to recharge and wind down of the surrounding area of the venue. And you seemed to enjoy them, nearly all of them are gone! This “Food&Drink Guide” displays different restaurants in…
The geo-targeted direct mail campaign by our partner Spinas Civil Voices showed amazing results and was recently awarded by the Swiss association “Schweizer Dialogmarketing Verband”. The campaign for Helvetas Swiss Intercooperation received Gold for “Creative Use of Data and/or Marketing Automation” and Bronze in the “NPO campaigns” category. Their goal was to raise awareness on…
We always bring printed guides with maps of the surrounding area of the venue to trade shows. These are appreciated by booth visitors, as they help them find hotels or other relevant locations nearby. For this year’s drupa we cooperated with our partners and made a couple of these. This bar & restaurant guide displays…
Healthcare marketing is all about building trust and providing relevant information in a clear and efficient way. This direct mail campaign of “Texas Health” shows new movers where to find their nearest healthcare services by using engaging personalization elements. It was printed at SPC. The square folded cross mailer provides general information about “Texas Health”…
The last drupa happened in 2016. Who would have thought that we would wait eight years until the next episode? The industry underwent massive changes. The increased online time during the pandemic years brought a revival of print advertisements and physical products. Highly effective, cost-efficient marketing methods became more important than ever. Personalized, relevant messages…
Personalized packaging and envelopes attract attention and leave an impression way before the recipient actively decides to open the product. In this case, a Swiss company added personalized maps with drinking fountains near the recipient’s home address. Every individual customer will recognize their own familiar neighborhood right away and feel personally addressed. This makes a…
Get print-ready map images for your production – whenever you need them! Using the locr BATCH Tool you can create maps through our web frontend, and then download personalized maps directly from our servers. The best thing is—you only need your customers names and addresses to make a start on a campaign that adds value…
Most buying journeys still end offline. This insight leaves marketers with the challenge to help customers find the store they are promoting. “In a typical month, 69% of US internet users bought something in a brick-and-mortar store, while 22% purchased online and 9% bought something online for in-store pickup.” (eMarketer Retail) As a result, 78%…
Pat McGrew, director of production workflow services at InfoTrends, a division of KeyPoint Intelligence, is the author of a new white paper titled “Meeting Clients’ Needs with Geomarketing”. We recently talked to Pat about geomarketing and the ways in which it is enabling print and marketing service providers to extend their product offering and improve…