locr GEOservices and Maps Direct Mail

GDPR Pushes Direct Mail’s Comeback

Blog Post, Direct Mail, Direct Marketing, Direct Print, GEOservices, locr, Personalized Maps

As consumers receive a wave of re-opt-in emails—marketers are facing massive declines in email marketing results. A recent study shows that email response rates plummeted by over 55%. On May 25th the EU General Data Protection Regulation (GDPR) came into effect—changing the methodology and marketing approach of many marketers not only in the European Union…