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Growing New Print Business with Geodata

Blog Post, Direct Mail, Direct Marketing, Direct Print, GEOservices, GEOservices, Personalized Maps

Many businesses turn to their print and marketing service providers when it comes to campaign data management. For print service providers there’s an easy and effective opportunity to get one step ahead of the competition by processing address data to implement a new range of services for their customers! Geodata is hidden in every single…

locr GEOservices and Maps Direct Mail

GDPR Pushes Direct Mail’s Comeback

Blog Post, Direct Mail, Direct Marketing, Direct Print, GEOservices, locr, Personalized Maps

As consumers receive a wave of re-opt-in emails—marketers are facing massive declines in email marketing results. A recent study shows that email response rates plummeted by over 55%. On May 25th the EU General Data Protection Regulation (GDPR) came into effect—changing the methodology and marketing approach of many marketers not only in the European Union…