Daily Archives: November 16, 2020

Direct Mail Strategy for Changing Times

Consumers are facing challenges on a variety of fronts: economic, health, and even politics. These challenges have an impact on your customer and your business. Now is the time to look at the message and strategy of the direct mail you can create during difficult times. Our advice: Be empathetic: Show the recipient that your…

Direct Mail Opportunities in the Time of Covid-19

2020 has been a rollercoaster ride for marketers and print providers.  In January, experts were predicting a slight increase in demand for direct mail. But by March, the pandemic wiped out any growth, and mail volumes decreased by 30 percent over the next three months. In August, mail volumes showed signs of life: mail volumes…