The past year has been a difficult one for so many of us. As we move forward, it’s clear that the events of the past year have changed each of us in some way. But this month, as we safely gather with friends and family to celebrate Thanksgiving, we all can find a reason to…
1. (Re) Learn the Value of Direct Mail During the pandemic, the use of direct mail surged – and for a good reason. Marketers found that direct mail was an effective tool for creating connections and engagement with isolated consumers at home. Research done by the Royal Mail in the UK backs up the effectiveness…