locr GEOservices and Maps Heatmap Address Assignment

Geoexample

Marketers around the world are using locr GEOservices to improve their marketing campaigns. And while the name may sound complex, locr GEOservices actually gives you an easy way to improve both your mailing list and your response rates. So let’s take a closer look at what locr GEOservices are and what they can do for your campaigns. locr…

Solving Data Problems

Target Marketing Magazine published a great article titled “6 Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them.” The article speaks to the challenges we marketers face when trying to pull information from our data sources to create successful marketing campaigns. As the author, Ruth Stevens, notes: “…Marketers are plagued by data…

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Mapping Opportunity in the Healthcare Market

The transformation of the U.S. healthcare industry has meant big changes in way the healthcare providers market themselves. This evolving industry landscape has not only produced new programs and regulations; it also means that consumers now have new set of expectations from their healthcare providers. Healthcare consumers today have more choices for their healthcare. They…

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Print Adds Value to the Marketing Mix

Whether it’s direct marketing, customized brochures, or personalized catalogs, print can help advance a company’s marketing message like no other channel. Print is popular because of the way it helps marketers create a physical connection with their prospect that simply cannot be achieved with digital communications.   Print is still a valuable part of the…

drupa is rolling on!

drupa keeps rolling along and locr keeps rolling with it!  Our maps can be found all around the Messe Düsseldorf. At the HP booth, the locr-powered drupa location maps are being printed on the HP PageWide press. In addition, The World Map that was produced with our partner EFI is still getting a lot of buzz! Drupa…

One World, One (Big) Map

drupa 2016 is off to a BIG start for locr! We opened the show by collaborating with EFI to produce a map that measures 7.5 meters long and 5 meters wide. This world map might just be the largest map ever printed at drupa. The creation of the map began with locr. Using open-source geodata…

James E. McNellies direct mail campaign with personalized maps from locr to optimize customer communication and response rates

The power of print in direct marketing

The power of print in direct marketing Consumers today are bombarded with messages everywhere they turn. To cut through that clutter, marketers are recognizing the value of personalized, printed communications. Using print helps marketers to get their message to stand out from the constant stream of electronic communications. And when printed communications is personalized, it…