Marketers around the world are using locr GEOservices to improve their marketing campaigns. And while the name may sound complex, locr GEOservices actually gives you an easy way to improve both your mailing list and your response rates. So let’s take a closer look at what locr GEOservices are and what they can do for your campaigns. locr…
To keep print in the marketing mix, printers must find new ways to deliver the power printed communications brings to their customers. In a recently published blog article print expert Heidi Tolliver-Walker talks about direct mail trends print service providers can take advantage of to leverage the value of print—and the opportunities that are lost…
A recent study revealed that, in times of digital consumption, a majority of customers still prefer to do their grocery purchases in physical supermarkets instead of online shops. One reason why shoppers prefer to shop local is the proximity of shops and convenience to purchase products and services regardless of delivery times and costs. Many…
Research found that the human attention span is decreasing. Human Attention Span in 2000: 12 seconds Human Attention Span in 2018: 8 seconds Goldfish Attention Span: 9 seconds Stating that we “no longer live in a world of Gutenbergs but in a world of Zuckerbergs,” Gerhard Märtterer, Eversfrank, highlights the focus our society sets when…
locr partnered with Josera, a German pet food retailer that uses online data to create customer-centered highly-personalized direct mail. The company feeds locr visitor data from their website. From this data, personalized maps are created, printed and sent out together with welcome packs to introduce new customers to the brand and direct them to a…