binoculars image locr maps

A New Guide to Direct Marketing with a Global Reach

The IPC, a leading postal organization, has published a guide to direct marketing that addresses three topical industry issues: GDPR, programmatic direct mail and geomarketing. The International Post Corporation is an association of 24 postal operators in North America, Europe and Asia Pacific. Some will be well-known to our blog readers: USPS, Deutsche Post DHL,…

locr geoservices and maps blog image goldfish

Master Decreasing Attention Spans with Direct Mail Automation

Research found that the human attention span is decreasing. Human Attention Span in 2000: 12 seconds Human Attention Span in 2018: 8 seconds Goldfish Attention Span: 9 seconds Stating that we no longer live in “a world of Gutenbergs but in a world of Zuckerbergs,” Gerhard Märtterer, Eversfrank, highlights the focus our society sets when…

locr Geomarketing Solutions Blog Image Pastel

Everything You Need to Know About Creating Successful Multichannel Communications

Marketers today face the challenge of trying to create marketing campaigns that are easy to develop but can still communicate their message to the right target group and generate a good response rate. To stand out nowadays, marketers try to reach their audience by using multiple channels in their communications. In successful crossmedia campaigns, a…