Category Archives: Cross Media Production

A New Guide to Direct Marketing with a Global Reach

Blog Post, Cross Media Production, Direct Mail, Direct Marketing, GEOservices, Newsroom, Personalized MapsBy Anna September 18, 2018

The IPC, a leading postal organization, has published a guide to direct marketing that addresses three topical industry issues: GDPR, programmatic direct mail and geomarketing. The International Post Corporation is an association of 24 postal operators in North America, Europe and Asia Pacific. Some will be well-known to our blog readers: USPS, Deutsche Post DHL,…

What are GEOservices?

Blog Post, Cross Media Production, Direct Marketing, GEOservices, GEOservices, PersonalizationBy Marion July 31, 2018

Marketers around the world are using locr GEOservices to improve their marketing campaigns. And while the name may sound complex, locr GEOservices actually gives you an easy way to improve both your mailing list and your response rates. So let’s take a closer look at what locr GEOservices are and what they can do for your campaigns. locr…