locr awarded with MarTech Breakthrough Innovation Award for Geomarketing

locr’s Award-Winning GEOservices and Personalized Maps

MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, recently selected locr’s geomarketing products as the winner of its 2018 Innovation Award for Geomarketing. Geomarketing technology from locr enables marketers to use the value of location to meet the challenges of modern marketing campaigns. By…

locr’s Latest Best Practice Geomarketing Projects

Anyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you what’s…

locr at Everything's Possible in Print 2018 London

“Everything IS Possible in Print …”

Everything is possible in Print. This was the theme and key message of an event in London this month at which I was fortunate to be asked to contribute a 10-minute ‘inspiration’ to an audience of 150 brand marketers, printers and their suppliers. As one of the keynote speakers, Simon Biltcliffe, the self-confessed “Marxist/Capitalist” CEO…

locr to highlight geomarketing at SHSMD Connections 2017

BRAUNSCHWEIG, Germany – September 13, 2017 – locr GmbH, the world’s leading provider of GEOservices and personalized maps, announces today that it will be exhibiting at SHSMD 2017, the annual conference of the Society for Healthcare Strategy and Market Development. This annual event brings together healthcare marketing, communications and strategic planning professionals for a discussion on…

Creating Success with Digital Communications

The Printing Industries of America (PIA) Digital Think Tank held a lively discussion about the opportunities digital printing is bringing to today’s print service providers. There is no doubt that the quality, speed, and low print volumes these digital printing solutions can produce are opening up new opportunities. Yet for all the opportunity, obstacles still…

locr geoservices and maps blog image sunrise

The Three Pillars of Industry Events

Online communications are a powerful tool, but nothing can replace the positive impact that comes from face-to-face interaction. That’s why hosting an event can give your business several advantages: Relationships People still like to do business with people they know, and events give customers the chance to create that level of connection with people of…