Coca-Cola’s iconic “Share a Coke” campaign is back, as “Gen Z seeks authentic connection in an increasingly digital world.” It responds to powerful emotions of connection and nostalgia. Our ebook “Beyond the Box” has been one of our most downloaded resources recently: time to take a closer look at personalized packaging, and what lies behind…
Something new is coming your way: We are launching the locrMAPS for WooCommerce plugin! For over ten years, we have been making maps for countless successful projects – whether in direct mail, magazine advertisements or virtually any type of print and cross media marketing. locrMAPS have even found their way into art projects and gift…
What can we learn from customer behavior during the past weeks and the holiday season? Buying Experience Inflation still has an impact on buying behavior. Economic and political shifts can lead to more mindful or even restrained consumption. At the same time, “luxury” items like jewelry or cosmetic products can gain popularity, as many consumers…
For the locr team every year is a year of maps, that’s for sure! For the end of 2024 we decided to show you some highlights of these past 12 months: Good news right at the start: This direct mail campaign was created for “Helvetas” to raise awareness on drinking water scarcity and collect donations…
Marketing channels need to be reconsidered regularly. Many retailers in particular come up with their own apps and experiment with digital content. The German discount supermarket ALDI Süd phased out printed door drop leaflets as a test – only to bring them back right away. Printed flyers with weekly supermarket deals are popular. ALDI Süd…
Another amazing PRINTING United in Las Vegas with many good conversations and new contacts lies behind us. We created maps with the best spots to recharge and wind down of the surrounding area of the venue. And you seemed to enjoy them, nearly all of them are gone! This “Food&Drink Guide” displays different restaurants in…
The geo-targeted direct mail campaign by our partner Spinas Civil Voices showed amazing results and was recently awarded by the Swiss association “Schweizer Dialogmarketing Verband”. The campaign for Helvetas Swiss Intercooperation received Gold for “Creative Use of Data and/or Marketing Automation” and Bronze in the “NPO campaigns” category. Their goal was to raise awareness on…
We always bring printed guides with maps of the surrounding area of the venue to trade shows. These are appreciated by booth visitors, as they help them find hotels or other relevant locations nearby. For this year’s drupa we cooperated with our partners and made a couple of these. This bar & restaurant guide displays…
Healthcare marketing is all about building trust and providing relevant information in a clear and efficient way. This direct mail campaign of “Texas Health” shows new movers where to find their nearest healthcare services by using engaging personalization elements. It was printed at SPC. The square folded cross mailer provides general information about “Texas Health”…
Follow the recommended path based on what applications you work on whether COMMERCIAL, PUBLISHING, DIRECT MARKETING, or TRANSACTIONAL. General Commercial Print Whether you produce brochures, catalogs, menus, or even more intricate projects like pharma inserts or extended content labels, HP PageWide presses are changing how printers think about digital printing. See how HP PageWide productivity…