Safe transportation, relevant information, a recognizable design: packaging can be used in many ways and has a major impact on buying decisions. As recently posted on the drupa blog: “Packaging makes the brand!”1 There is a wide range of packaging solutions, innovative and sustainable materials and finishing options. Online purchases and e-commerce sales are constantly…
We are living in the “digital age”, and at the same time experiencing a revival of direct mail. Due to increasing screen time and overflowing e-mail inboxes, we enjoy the benefits of print products even more. First of all, the most obvious difference to digital content might be the haptics. Holding a print product appeals…
In this article we provide three ideas to start the year off right and support your marketing goals for 2023. Even small shifts can make a big difference! Address List Clean Up Collecting customer information is essential for various reasons. But an increasing amount of data needs to be cleaned out from time to time:…
The festive dinner at your friend’s house, your company’s Christmas party or the family reunion: The holiday season can get quite busy, and it is always good to have quick and simple gift ideas on hand. This recipe needs very few ingredients, can be customized to your taste, and you can easily make a big…
TELEKOMMUNI CATIONS Visualize the shortest way to your companyUse location data to its full potentialSend relevant messages to the right audience Telecommunications is all about making connections – just as maps! Personalized maps provide valuable information, evoke emotions and directly address every individual recipient. This increases the impact of your campaign and leaves a lasting…
FINANCIAL SERVICES Guide clients to your servicesHighlight proximity of your business locationBuild credibility and strengthen customer loyalty Personalized maps easily visualize how close and accessible your company is. Your customers feeling personally addressed and imagining the way to your location can make all the difference! Based on geodata derived from simple address lists, you can…
AUTOMOTIVE Show the quickest route to your offerHighlight accessibility of your servicesCreate personalized, engaging advertisements Drivers use road maps and route directions every day – take advantage of that! Personalized maps directly address the customer, attract attention and are proven to boost response rates. Location data also allows you to refine your target group to…
locr GEOadverts allow magazine publishers and advertisers to use simple address lists to their advantage and create efficient, engaging advertisements. Geodata derived from your subscribers’ addresses holds surprising potential: By refining your target groups the right message will be sent to the most promising audience. This leads to increased response rates and more cost-efficient campaigns.…
VOTING Show where to vote and how to get thereEncourage positive emotions and engagementIncrease awareness and credibility Sending the right message to the right target group is the key to success. Use location data to provide relevant information, directly address every single recipient and motivate them to vote. Geodata lets you refine your target group,…
MAGAZINE PUBLISHING Surprise every reader with their own unique magazine issueExplore possibilities of personalization technologyCreate efficient, engaging advertisements Magazine personalization is thriving, and geomarketing can support that in many ways. Personalized maps on the cover or inside the magazine create interest, provide valuable information and directly address the recipient. QR codes and multimedia elements effortlessly…