2019 was a year full of progress, positive developments, and inspiring projects for locr and for the print industry in general. This year, printers found opportunities outside of their usual business – in direct mail, publishing, and even packaging. To keep pace with that trend, locr launched our new series of state-of-the-art designer map styles…
PODi CASE STUDY: DeutschlandCard Projekt Aims & Results Very high-volume mass direct mail to millions of recipients often has very low response rates because they are not personalized and do not appeal enough to the interests of the recipients. DeutschlandCard GmbH, one of Germany’s largest multi-partner loyalty programs with 20 million members, and its partner,…
You’ve heard that Geomarketing can help your marketing campaigns be more successful, but just how does that work in practice? We at locr have a proprietary geomarketing solution – GEOservices. GEOservices is a service that lets you improve the quality of your mailing list. The result of using GEOservices to refine your address list is…