A while ago, we at locr partnered with a team of experts for a special project: a personalized cover for the German DRUCKMARKT magazine. The goal of this project was to show how print personalization and geomarketing adds value to magazines. The project proved to be a great success, and now, locr and DRUCKMARKT are…
Magazine publishing has undergone a major shift in the last ten years. The wide availability of digital publications and podcasts has made many readers turn away from their printed publications. Research firm Statista reports that European magazine readership has dropped by seven percent in recent years. And, as readership dropped, so did advertising revenues. Many…
As more consumers face digital fatigue, many marketers turn to direct mail. These marketers find that direct mail is a great way to reach consumers burnt out from the stream of ads they experience on their screens. But to be effective, today’s direct mail must use a combination of technology and strategic planning. In two…
A new survey commissioned by the American Hotel & Lodging Association suggests that gas prices and inflation will impact summer travel decisions more than concerns about the coronavirus. This year, nearly seven in 10 Americans (69 percent) report being likely to travel this summer, with 60 percent saying they are likely to take more vacations…
After months and months of focus on the pandemic, healthcare providers are now striving to get patients back to their offices. The reason? During the pandemic, so many patients missed the routine care and tests needed to maintain good health. Marketers that work with healthcare companies are working hard to get these patients back. And…
Anyone who owns a non-electric car knows that fuel prices are up – a lot. Record high fuel costs have many Americans rethinking where they go and how they get there. A recent survey by the American Automobile Association (AAA) reports that 59 percent of motorists said they were making changes to their driving habits…
2019 was a year full of progress, positive developments, and inspiring projects for locr and for the print industry in general. This year, printers found opportunities outside of their usual business – in direct mail, publishing, and even packaging. To keep pace with that trend, locr launched our new series of state-of-the-art designer map styles…
PODi CASE STUDY: DeutschlandCard Projekt Aims & Results Very high-volume mass direct mail to millions of recipients often has very low response rates because they are not personalized and do not appeal enough to the interests of the recipients. DeutschlandCard GmbH, one of Germany’s largest multi-partner loyalty programs with 20 million members, and its partner,…
You’ve heard that Geomarketing can help your marketing campaigns be more successful, but just how does that work in practice? We at locr have a proprietary geomarketing solution – GEOservices. GEOservices is a service that lets you improve the quality of your mailing list. The result of using GEOservices to refine your address list is…