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Daily Archives: February 15, 2017

Innovating Print at Dscoop

Blog Post, Case Study, Direct Marketing, Events, Events, GEOservicesBy AnnaFebruary 15, 2017

For over ten years, members of the HP Graphic Solutions community have been gathering for this event. Though Dscoop has grown in size and attendance, it still remains the premier event for fostering interaction and connection to advance the organization’s goal of innovating print and challenging what print and physical communications can be. locr is…

James E. McNellies direct mail campaign with personalized maps from locr to optimize customer communication and response rates

Enhancing Your Customers’ Communication

Blog Post, Case Study, Direct Mail, Direct Marketing, GEOservicesBy AnnaFebruary 15, 2017

Many print and marketing service providers have found that personalization is a great way to add value to the communications they create for their clients. This makes sense: personalized direct mail can often generate up to 15 percent better response rates than static direct-marketing pieces. But the challenge for many providers is that they are…

Map of the Month

Blog Post, Direct Marketing, GEOservices, Personalized MapsBy AnnaFebruary 15, 2017

Our Map of the Month feature starts with our Map Style One. Map Style One is a colorful map style that highlights landmarks and the major routes between cities and towns. These maps also include terrain details that provide a gently shaded 3D effect.   These maps are great to use when you want to…

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