Safe transportation, relevant information, a recognizable design: packaging can be used in many ways and has a major impact on buying decisions. As recently posted on the drupa blog: “Packaging makes the brand!”1 There is a wide range of packaging solutions, innovative and sustainable materials and finishing options. Online purchases and e-commerce sales are constantly…
We are living in the “digital age”, and at the same time experiencing a revival of direct mail. Due to increasing screen time and overflowing e-mail inboxes, we enjoy the benefits of print products even more. First of all, the most obvious difference to digital content might be the haptics. Holding a print product appeals…
In this article we provide three ideas to start the year off right and support your marketing goals for 2023. Even small shifts can make a big difference! Address List Clean Up Collecting customer information is essential for various reasons. But an increasing amount of data needs to be cleaned out from time to time:…
The festive dinner at your friend’s house, your company’s Christmas party or the family reunion: The holiday season can get quite busy, and it is always good to have quick and simple gift ideas on hand. This recipe needs very few ingredients, can be customized to your taste, and you can easily make a big…
locr GEOadverts allow magazine publishers and advertisers to use simple address lists to their advantage and create efficient, engaging advertisements. Geodata derived from your subscribers’ addresses holds surprising potential: By refining your target groups the right message will be sent to the most promising audience. This leads to increased response rates and more cost-efficient campaigns.…
… *locr has entered the chat* PrintComm recently published some really interesting content about maps and direct mail. One of them is titled “Should Your Direct Mail Include a Map or a QR Code That Links to a Map Application?” – This is a really good question, and as a provider of maps and geoservices…
A while ago, we at locr partnered with a team of experts for a special project: a personalized cover for the German DRUCKMARKT magazine. The goal of this project was to show how print personalization and geomarketing adds value to magazines. The project proved to be a great success, and now, locr and DRUCKMARKT are…
Magazine publishing has undergone a major shift in the last ten years. The wide availability of digital publications and podcasts has made many readers turn away from their printed publications. Research firm Statista reports that European magazine readership has dropped by seven percent in recent years. And, as readership dropped, so did advertising revenues. Many…
As more consumers face digital fatigue, many marketers turn to direct mail. These marketers find that direct mail is a great way to reach consumers burnt out from the stream of ads they experience on their screens. But to be effective, today’s direct mail must use a combination of technology and strategic planning. In two…
A new survey commissioned by the American Hotel & Lodging Association suggests that gas prices and inflation will impact summer travel decisions more than concerns about the coronavirus. This year, nearly seven in 10 Americans (69 percent) report being likely to travel this summer, with 60 percent saying they are likely to take more vacations…