Printed catalogues, leaflets or postcards are important parts of the customer journey, as they provide a break from the screens and leave a lasting impression. In this article we share ideas on how to upgrade the traditional EDDM campaigns. This is an easy, cost-efficient way to reach a high number of recipients while providing engaging…
1: Santas Hometown Santa Claus, as we know him today, goes back to St Nicholas, a Christian bishop from the ancient city of Myra. This town is now called Demre and located in the present-day Antalya Province of southern Turkey. 2: The Tallest Christmas Tree There are many myths and stories about the holiday tradition…
Still need something for a loved one? Beneath you find locations for last-minute gift shopping! Shops Shown are: Malls, Sports, Electronics & Books Do you have ideas for new projects with the locrFINDER? Feel free to use this contact form! CONTACT I accept the terms and conditions *marks required field We will not share your…
For the “Xpor CCM Summit” we created this “Shop’n Fun Guide”, a city map of Orlando showing the surrounding area of the event venue: It helps the visitors to find relevant locations near the conference, and therefore adds value to their stay. It is possible to add partner business locations, hotels, restaurants and any places…
This article brings you new ideas on how to use and spice up EDDM (door drop) marketing using the new locrFINDER. The following example describes a marketing campaign of a fictional restaurant. Learn how the traditional EDDM campaign can easily become a cross media marketing tool with innovative personalization elements: Imagine the best of a…
For next week’s PRINTING United in Atlanta we created a new Aftershow Guide with hotels and attractions near the event location. Of course, we had to include a QR code linking to the new locrFINDER for the guests to try out! In this case the map style matches the design of the printed guide. You…
Whether your company has an online store, website or app: Location finders are essential. Customers and business partners need to know, where you are and how to get there. The new locrFINDER is a complete solution providing all important information at a glance! Here you see your nearest airport: The first impression always has a…
Safe transportation, relevant information, a recognizable design: packaging can be used in many ways and has a major impact on buying decisions. As recently posted on the drupa blog: “Packaging makes the brand!”1 There is a wide range of packaging solutions, innovative and sustainable materials and finishing options. Online purchases and e-commerce sales are constantly…
We are living in the “digital age”, and at the same time experiencing a revival of direct mail. Due to increasing screen time and overflowing e-mail inboxes, we enjoy the benefits of print products even more. First of all, the most obvious difference to digital content might be the haptics. Holding a print product appeals…
In this article we provide three ideas to start the year off right and support your marketing goals for 2023. Even small shifts can make a big difference! Address List Clean Up Collecting customer information is essential for various reasons. But an increasing amount of data needs to be cleaned out from time to time:…