Summer isn’t called silly season for no reason. Marketers are often challenged with the decision of postponing their campaigns until the end of summer or gathering their best summer themed offers for a targeted audience. We have gathered some marketing tips to help you thrive during summer season! 1. Go local Whenever your products or…
As a longtime exhibitor at Dscoop events around the world, we’re happy to announce that locr is part of the Dscoop One Community. Dscoop created a new platform to bring together members from around the globe to share their experience and help print thrive. Dscoop is the independent community of HP Graphics Solutions technology owners…
In the US, spending for healthcare advertising has almost doubled over the past two decades, reports Reuters. New facilities and providers are emerging to bridge the gap between local family doctors and expensive, centralized hospitals. What does that mean for marketers to the healthcare sector? In this rapidly changing health-care market, providers must create marketing…
Geomarketing uses location-based data to connect people to places. Besides other forms of personalization, location-based marketing provides benefits for the customer and the marketer likewise. Thinking of location-based marketing, many marketers think of mobile marketing e.g. getting a push notification from a store you’re just passing. But it can be much easier than that! …
Summer time is a low response time for most marketers. While your prospects are enjoying the sun at the beach, use the silly season to plan eye-catching campaigns for the next season! A one-to-one integrated marketing campaign that includes direct mail keeps you in front of your customers. From their experience in direct marketing, many…
The locr team just recently grew by four paws. Lenni, a six year old Elo, is our newest recruit! His pet parent Anna adopted him three months ago and will teach him all the geomarketing terms in exchange for some delicious treats. For locr, Lenni is a perfect fit because he’s a natural at locating…
Marketers around the world turn to locr for location-based services that allow them to target the right audience in the right location with the right message. So you might wonder, what actually is geomarketing? For us at locr, geomarketing means not only supporting our customers boosting the visibility of their location. Using geodata and our…
For us at locr, geomarkeing means not only supporting our customers boosting the visibility of their location. Using geodata and our proprietary locr technology we also help marketers and printers making the communication for their clients more personal and relevant. At the same time geomarketing offers the opportunity to gather data supporting strategic marketing planning.…
At Dscoop Edge at PortAventura, taking place June 19—21, Tarragona Spain, locr will showcase their geomarketing solutions that enable print and marketing providers to improve the marketing campaigns they create for their clients. Geomarketing solutions include location-based technologies that use the power of location to enhance campaign data. “Turning Ideas Into Reality” …that’s the motto…
In our May newsletter issue we asked you to answer a short survey about locr, our products and services. These answers help us create better and relevant content about Geomarketing, direct marketing and the print industry. 71% of our newsletter recipients enjoy reading general industry insights and expert knowledge. Additionally, 42% of the survey participants…