2020 is drawing to a close, and most of us are not sad to see it go. What started as a year of opportunity in a robust economy ended with many of us trying to stay healthy while reworking our business strategies in this unprecedented time. The pandemic has brought significant changes to the print…
Consumers are facing challenges on a variety of fronts: economic, health, and even politics. These challenges have an impact on your customer and your business. Now is the time to look at the message and strategy of the direct mail you can create during difficult times. Our advice: Be empathetic: Show the recipient that your…
2020 has been a rollercoaster ride for marketers and print providers. In January, experts were predicting a slight increase in demand for direct mail. But by March, the pandemic wiped out any growth, and mail volumes decreased by 30 percent over the next three months. In August, mail volumes showed signs of life: mail volumes…
In many parts of the world, autumn marks the beginning of the conference season. At these events, companies showcase how their latest products and services help customers, and would-be customers, meet the changing demands of the markets they serve. Of course, the pandemic has dramatically altered the schedule and nature of these events. But one…
Marketers have been struggling with how to reach consumers in a time of social isolation. But recent research gives marketers an unexpected tool: the power of printed direct mail. Research done by marketing technology company Valassis reports that 37 percent of consumers say that during the pandemic, they’re more excited to receive their mail. That excitement translates…
When planning a marketing campaign, you need to define the target audience and the appropriate message. In most cases, that means using existing customer data and creating a message for this list. But how can you be sure that your message is reaching this large group of customers with different interests and demographics? Use the…
locr BACKpack The BACKpack is an all-in-one geomarketing toolkit that printers, direct mail shops and marketing agencies can use to support the recovery of businesses affected by closure due to coronavirus. It enables you to give a rapid response to customers that need a marketing program to re-generate sales for their local businesses when they…
Some of our customers use our API for their special applications and programs to integrate personalized maps and services. But many of our readers may ask what an API actually is and what exactly can be done with it? We have conducted a short interview with locr’s managing director and CTO Holger Urbansky, who sheds…
Companies that want to advertise locally and regionally in their area often have to compete with large online shops and brands. They must bear in mind that their advertising must convey factors such as proximity, convenience and easy accessibility to customers, so that they are encouraged to shop regionally rather than online. Studies have shown…
In today’s world, as consumers are increasingly being flooded with all kinds of media and information, mailings are a good way to stand out from the crowd. Mailings are effective because – unlike e-mails or other online communication – they are tactile, the reader must physically hold the mailing in their hand, attracting attention and…