How Print Remains Relevant in Today’s Marketing World

Blog Post, Direct Mail, Direct Print, GEOservices, Personalization, Personalized Maps

To keep print in the marketing mix, printers must find new ways to deliver the power printed communications brings to their customers. In a recently published blog article print expert Heidi Tolliver-Walker talks about direct mail trends print service providers can take advantage of to leverage the value of print—and the opportunities that are lost…

locr geoservices and maps blog image local

Customers Prefer Shopping Local

Address Assignment, Blog Post, Customer Retention, Direct Mail, Direct Print, GEOservices, Personalization, Personalized Maps

A recent study revealed that, in times of digital consumption, a majority of customers still prefer to do their grocery purchases in physical supermarkets instead of online shops. One reason why shoppers prefer to shop local is the proximity of shops and convenience to purchase products and services regardless of delivery times and costs. Many…